Thursday 21 August 2014

Digital AM - Disney, Metal Gear Solid, Pinterest, Best Buy #HackToSchool, Nike

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Disney seeks agency for UK CRM business
Disney seeks agency for UK CRM business
by Kate Magee
21 August 2014, 08:00AM
Disney has kicked off a search for an agency to handle its UK CRM work.
M&C Saatchi captures Metal Gear Solid task
M&C Saatchi captures Metal Gear Solid task
by Sara Kimberley
21 August 2014, 08:00AM
Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.
Viral review: Pinterest apes Apple with ad about its life-enhancing features
Viral review: Pinterest apes Apple with ad about its life-enhancing features
by Unruly
21 August 2014, 10:00AM
Social video experts Unruly reviews the latest viral from Pinterest
Three ways that brands can move from social pariah to social star
Three ways that brands can move from social pariah to social star
by Rena Varsani
21 August 2014, 10:00AM
Brands have forgotten what being 'social' actually means and need to put more effort into 'working the room' on social media, says Rena Varsani, head of copy, Rufus Leonard.
Wunderman wins global GSK pitch
Wunderman wins global GSK pitch
by Sara Kimberley
21 August 2014, 08:00AM
GlaxoSmithKline is set to appoint Wunderman as the lead agency on its global digital advertising account after a pitch that began last year.
Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines
Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines
by Alex Player
21 August 2014, 10:00AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Best Buy, Kidspot and the San Francisco 49ers.
Nike promotes Neil Potter to UK digital brand director role
Nike promotes Neil Potter to UK digital brand director role
by Shona Ghosh
21 August 2014, 08:55AM
Nike has promoted Neil Potter to a newly-created UK digital brand director role, in a possible sign that it will step up its UK digital activity.
Rapp scoops Scottish Power's UK DM business
Rapp scoops Scottish Power's UK DM business
by Kate Magee
21 August 2014, 08:00AM
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
The BuzzFeed investment shows our industry needs to get to grips with native
The BuzzFeed investment shows our industry needs to get to grips with native
by Paul Frampton
21 August 2014, 08:00AM
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