Monday, 11 August 2014

Breaking news from Brand Republic - Pret A Manger plots China expansion, plus alcohol health warnings; C4; Tango; Lida; American Apparel

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Pret A Manger plots China expansion with Shanghai outlet
Pret A Manger plots China expansion with Shanghai outlet
by Alex Brownsell
11 August 2014, 08:53AM
Pret A Manger is set to expand into mainland China, with the opening of an outlet in Shanghai later this year.
MPs call for cigarette-style health warnings on alcohol brands
MPs call for cigarette-style health warnings on alcohol brands
by Alex Brownsell
11 August 2014, 09:30AM
A parliamentary group has claimed that beer, wine and spirits brands should be forced to carry cigarette-style health warnings on packaging, as part of efforts to combat liver disease.
Jimmy Doherty gets taste for South African wine in C4 partnership
Jimmy Doherty gets taste for South African wine in C4 partnership
by Maisie McCabe
11 August 2014, 08:12AM
Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty.
101 wins Tango
101 wins Tango
by James Swift
08 August 2014, 04:32PM
Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.
Lida hires Sven Kaifel as head of design
Lida hires Sven Kaifel as head of design
by Sara Kimberley
11 August 2014, 09:41AM
Lida has boosted its creative department by appointing the creative Sven Kaifel as head of design.
American Apparel accused of 'rampant sexism' with 'back to school' range
American Apparel accused of 'rampant sexism' with 'back to school' range
by Alex Brownsell
08 August 2014, 11:00AM
American Apparel has been accused of "fuelling Lolita fantasies" with its latest campaign showing semi-clad young women.
London's top strategists share their summer reading
London's top strategists share their summer reading
by James Swift
08 August 2014, 12:00PM
Campaign asks some of the industry's top strategists what they'll be reading on the beach.
The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou?
The quiz results are in: you are Roisin Donnelly #WhichMarketerAreYou?
by Rachel Barnes
11 August 2014, 08:00AM
An amazing 5000 of you took part in our quiz last week to determine which leading marketer you most closely resemble in #WhichMarketerAreYou?
Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
by Gemma Charles
08 August 2014, 12:00PM
The latest virals from Red Bull, Louis Vuitton and Apple
Adam & Eve/DDB creates Polo ad for amorous elephant
Adam & Eve/DDB creates Polo ad for amorous elephant
by Jeremy Lee
08 August 2014, 11:15AM
Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.


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