| Will News Corp get its apps right where NY Times may have gone wrong? | | Nick Zarb | | 06 August 2014, 8:54AM |  Rumours that News Corp is launching a news app targeted at 'millennial' readers comes hot on the heels of The New York Times launching three new apps. The New York Times has admitted that subscription numbers for these weren't as high as expected, blaming consumer confusion.
| | | | Brands should repurpose publisher content | | Nik Vyas | | 06 August 2014, 8:07AM |  Brands as publishers. Despite it being a relatively recent concept, it's already almost a cliché.
Many brands are rushing to add publishing to their repertoire of activities, creating content based on their areas of expertise, or in areas where they have an authentic voice. It's worth taking a step back however, to establish whether it's always necessary for brands to create all digital content from scratch; after all, syndication of content is an editorial approach that established publishers have long taken advantage of.
Publishers are able to help brands in two respects: provide content to make partnerships work harder and supply content to add depth to owned sites and improve SEO.
| | | | Singapore and brands celebrate 49th birthday | | Chris J Reed | | 06 August 2014, 12:42AM |  I love Singapore's National Day to celebrate the Republic's Independence. It's an amazing day where everyone on the island (who hasn't left to avoid it) celebrates Singapore's birthday.
This year many more brands than usual have created special National Day marketing campaigns. I think this is a dry run for them for the big one next year. 50.
| | | | What would Twitter's top tweets mean for brands? | | Javier Burón | | 05 August 2014, 8:40AM |  Could Twitter be planning to filter feeds to highlight users' top tweets? Dick Costolo, Twitter's chief executive, certainly dropped some heavy hints that changes could be afoot while speaking to analysts about the company's Q2 results.
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