| Do you know where your ads are being shown? | | Sam Barnett | | 12 August 2014, 12:36PM |  If you don't, you should. Almost 70% of firm value is intangible with the biggest portion of that value sitting in branding. Your ads should encompass your brand and protect this value, there are reasons people buy Coca-Cola over an own brand cola drink - brand trust and uniformity.
| | | | Make sure your online business doesn't have a M&S moment | | The Wall | | 12 August 2014, 10:42AM |  With Marks and Spencer blaming its re-launched website for an 8% slump in online sales, Joe Doveton, head of conversion at Oban Multilingual, shares five things no-one tells you about web conversion.
If you've got a web based business, conversions matter. Increasingly, conversion rate optimisation (CRO) is an industry that internet based businesses are pouring resources into. However, there are still lots of things about CRO no-one talks about, here are our top five:
| | | | The battle for your home screen | | Sam Farrand | | 12 August 2014, 6:55AM |  The battle for first swipe is something you may not have heard much about. With wearable tech and the Internet of Things dominating the headlines, the struggle for control of your mobile's home screen has been largely ignored. However, a series of recent launches suggest this is an area of serious interest.
| | | | 5 lessons marketers can learn from the toy industry | | The Wall | | 11 August 2014, 2:02PM |  Toys are very powerful and successful at engaging people so these marketers have an inherent advantage over others.
However, Exponential’s Francesca Baker unearths data around toy shoppers to throw up five key lessons that marketers in all sectors can learn from to make their campaigns more effective.
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