Wednesday 13 August 2014

Campaign Daily Fix - 5 weirdest Premier League footballer endorsements, Barclays football campaign, Paddy Power, Dave Trott blogs, Pepsi, Yo, Buzzfeed, Domino's

 

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Latest news
The 5 weirdest Premier League footballer endorsements
by James Swift,
13 August 2014, 11:43AM
The 5 weirdest Premier League footballer endorsements
In anticipation of the return of the Barclays Premier League on Saturday, Campaign looks at five of the strangest products endorsed by former league players.
Barclays launches Premier League campaign
by James Swift,
13 August 2014, 11:20AM
Barclays launches Premier League campaign
Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship.
Paddy Power 'mass debater' ad cleared by ad watchdog
by Maisie McCabe,
13 August 2014, 08:22AM
Paddy Power 'mass debater' ad cleared by ad watchdog
Paddy Power's "mass debater" ad that was published ahead of the TV debates between Nigel Farage and Nick Clegg has escaped censure, despite claims its allusions to masturbation were offensive.
Your 6 favourite Dave Trott blogs
by Sara Kimberley,
13 August 2014, 11:35AM
Your 6 favourite Dave Trott blogs
Ahead of a special feature looking at the six ads that made The Gate's outgoing chairman, Dave Trott, in tomorrow's issue, Campaign looks at the six blogs that made him the popular blogger he is today.
Pepsi launches crowd-sourced film with Kelly Rowland
by Maisie McCabe,
13 August 2014, 09:39AM
Pepsi launches crowd-sourced film with Kelly Rowland
Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.
Yo app invests in features for brands
by Sara Kimberley,
13 August 2014, 09:50AM
Yo app invests in features for brands
Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.
BuzzFeed outlines expansion plans after raising $50m
by Kate Magee,
12 August 2014, 01:00PM
BuzzFeed outlines expansion plans after raising $50m
BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.
Why Domino's renewed its sponsorship of The X Factor app
by Kay Tasker,
12 August 2014, 12:21PM
Why Domino's renewed its sponsorship of The X Factor app
Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.

Latest Work

Vodafone UK Red+ "family campaign" by Rainey Kelly Campbell Roalfe/Y&R
12 August 2014, 08:03AM
Vodafone UK Red+
Vodafone is promoting its Red+ plan with a campaign in which real families talk about the role technology plays in their lives. Rainey Kelly Campbell Roalfe/Y R created the activity, which spans TV, cinema, press and digital platforms. The documentar...
Southern Comfort "shark" by Wieden & Kennedy New York
11 August 2014, 02:15PM
Southern Comfort
Southern Comfort continues to make heroes of oddballs who are happy in their own skin, with the latest ad in its "whatever s comfortable" campaign. Wieden Kennedy New York created the spot, which this time features a vampy-looking woman at a bar wh...
Electoral Commission "unmissable" by DLKW Lowe
11 August 2014, 12:36PM
Electoral Commission
The Electroral Commission has launched an integrated campaign explaining how to vote in the forthcoming referendum on Scottish independence. DLKW Lowe created the activity, which includes a voting guide that will be sent to more than 2.5 million ho...

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