Media AM - BreatheSport, IPC Media, Mindshare, Facebook, comparethemarket.com

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27th August 2014

MIG's Barry Houlihan launches BreatheSport social network BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today. IPC Media apes Apple with first UK-wide beacon campaign IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores. Mindshare hires ZenithOptimedia's Barry Lee to run global digital team Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub. Facebook to crack down on 'clickbait' articles Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content. Comparethemarket.com first UK brand to run Facebook Premium Video ads Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character. No business case for Scottish independence say brands Business leaders from brands including Baxters Food, Famous Grouse, The Co-operative Bank, HSBC, John Menzies and Harris Tweed, have written a letter claiming that the business case for voting "Yes" for Scottish independence has not been made. Gov's 'green' ad banned for misleading consumers and making unsubstantiated claims A Government TV ad has been banned by the Advertising Standards Authority for misleadingly implying that consumers could save more money than they would need to spend when signing up to a "Green Deal" assessment and installing energy efficiency improvements to their home. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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