| Watch: The Wall meets YouTube star Zoella | | Georgina Brazier | | 13 August 2014, 9:26AM |  Beauty, fashion and lifestyle vlogger Zoella has more than 5.5 million fans subscribed to her YouTube channel and is among the new generation of celebrities making a name for themselves among throngs of teenage consumers.
| | | | From Freelance to free-range - why you should embrace millennials | | Ryan Lietaer | | 13 August 2014, 9:09AM |  Millennials, Generation Y, Peter Pan generation or Boomerang generation - whatever you choose to call them, there's no denying: today's hottest enterprises are built of them. Besides having grown up absorbed in technology and being the first adopters of the internet, they also possess a strong sense of individuality, they don't want to be bound 100% with any organisation - they want to run free and explore other opportunities.
| | | | YouTube turns Bethany Mota into a social entrepreneur | | Chris J Reed | | 13 August 2014, 12:28AM |  With 6.5 million subscribers on YouTube 18 year old video blogger Bethany Mota is a fashion retail superstar. She has also just created a ground breaking product and brand partnership with retail brand Aeropostale.
| | | | Do you know where your ads are being shown? | | Sam Barnett | | 12 August 2014, 12:36PM |  If you don't, you should. Almost 70% of firm value is intangible with the biggest portion of that value sitting in branding. Your ads should encompass your brand and protect this value, there are reasons people buy Coca-Cola over an own brand cola drink - brand trust and uniformity.
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