Media AM - Yo app, Domino's, Twitter, Barclays, Premier League

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13th August 2014

Yo app invests in features for brands Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites. Why Domino's renewed its sponsorship of The X Factor app Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app. Twitter extends ad offering with Promoted Video trial Twitter has launched a beta trial of its Promoted Video ad service, which it claims offers brands an "easy" method to distribute video content and measure its effectiveness. Barclays launches Premier League campaign Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship. The 5 weirdest Premier League footballer endorsements In anticipation of the return of the Barclays Premier League on Saturday, Campaign looks at five of the strangest products endorsed by former league players. Paddy Power 'mass debater' ad cleared by ad watchdog Paddy Power's "mass debater" ad that was published ahead of the TV debates between Nigel Farage and Nick Clegg has escaped censure, despite claims its allusions to masturbation were offensive. Your 6 favourite Dave Trott blogs Ahead of a special feature looking at the six ads that made The Gate's outgoing chairman, Dave Trott, in tomorrow's issue, Campaign looks at the six blogs that made him the popular blogger he is today. Latest blogs Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka.

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