Tuesday 26 August 2014

Breaking news from Brand Republic - Amazon scoops up video network Twitch for $970m, plus Mozilla; WPP; Ice Bucket Challenge; YouTube

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Amazon scoops up video network Twitch for $970m
Amazon scoops up video network Twitch for $970m
by Shona Ghosh
26 August 2014, 09:21AM
Amazon has bought online video service Twitch in a surprise $970m (�585m) cash deal.
Mozilla launches �20 Firefox-powered smartphone in India
Mozilla launches �20 Firefox-powered smartphone in India
by Ben Bold
26 August 2014, 07:26AM
Mozilla, the company behind web browser Firefox, has unveiled Asia's first-ever budget Firefox-OS smartphone in India, which will retail at just 1,999 rupees (�19.91).
WPP's UK revenue surges by 22% but strong pound hits pre-tax profits
WPP's UK revenue surges by 22% but strong pound hits pre-tax profits
by Maisie McCabe
26 August 2014, 07:59AM
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of �491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
Macmillan defends hijacking Ice Bucket Challenge
Macmillan defends hijacking Ice Bucket Challenge
by Sara Kimberley
26 August 2014, 08:07AM
Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's Ice Bucket Challenge, claiming it did not want to miss out on another social media phenomenon.
Mr Kipling launches pink elephant TV campaign
Mr Kipling launches pink elephant TV campaign
by James Swift
26 August 2014, 09:05AM
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
Save The Children seeks agency for 'digital transformation'
Save The Children seeks agency for 'digital transformation'
by Kate Magee
26 August 2014, 08:53AM
Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.
Uncle Ben's launches YouTube cooking show
Uncle Ben's launches YouTube cooking show
by James Swift
26 August 2014, 08:19AM
Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.
Omnicom dispute to drive down Channel 5 prices in H2
Omnicom dispute to drive down Channel 5 prices in H2
by Maisie McCabe
22 August 2014, 12:52PM
Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.
Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
by Alex Brownsell
22 August 2014, 12:00PM
To celebrate the return of Doctor Who, and the arrival of new lead actor Peter Capaldi, the BBC has launched an interactive game allowing users to pilot the Tardis.
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