| | | | | | We take a peek into the diary of Ian Edwards, the head of strategy at Vizeum, where the guiding principle is "simple strategy, brilliantly activated". | | | | | | | | | | | | | Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch. | | | | | | | | | | | | | Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge. | | | | | | | | | | | | | | | | | The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani. | | | | | | | | | | | | | With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks. | | | | | | | | | | | | | Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson. | | | | | | | | | | | | | It's early days, but teething problems at London Live don't bode well for Jeremy Hunt's brainchild. By David Benady. | | | | | | | | | | | | | | | | | | It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. | | | | | | | | | | | | | The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? | | | | | | | | | | | | | Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. | | | | | | | | | | | | | How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. | | | | | | | | | | | | | Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. | | | | | | | | | | |
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