Monday 18 August 2014

Digital AM - Microsoft, Northern & Shell, Facebook, Monsoon Accessorize, Vine

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Digital AM

Latest news

Microsoft mulled Internet Explorer rebrand to combat 'negative perceptions'
Microsoft mulled Internet Explorer rebrand to combat 'negative perceptions'
by Jennifer Creighton
15 August 2014, 04:00PM
Microsoft executives are claimed to have "passionately" debated renaming Internet Explorer, in order to distance the brand from the "negative perceptions" associated with older versions.
Northern & Shell promotes digital director Jason Mawer to commercial director
Northern & Shell promotes digital director Jason Mawer to commercial director
by Maisie McCabe
18 August 2014, 11:55AM
Northern & Shell has promoted Jason Mawer, its digital director, to the new role of commercial director of N&S+, its division handling print and digital ad sales as well as creative solutions and partnerships.
Facebook's 'Buy' button: a leap too far?
Facebook's 'Buy' button: a leap too far?
by Dan Hocking
18 August 2014, 10:25AM
Dan Hocking, managing partner at Holler, checks out Facebook's 'Buy' button for brands.

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Monsoon Accessorize celebrates 30th birthday with digital push
Monsoon Accessorize celebrates 30th birthday with digital push
by Jennifer Creighton
18 August 2014, 09:00AM
Monsoon Accessorize, the global fashion retail group, is to launch two digitally focused seasonal campaigns as part of its latest marketing strategy.
10 of the best 'sharing economy' brands making a difference
10 of the best 'sharing economy' brands making a difference
by Jennifer Creighton
18 August 2014, 08:00AM
With the success of Airbnb and Index Ventures' recent investment in JustPark, it seems peer- to-peer services are on the rise. In light of these developments, Marketing brings you 10 noteworthy examples of sharing economy brands.
Premier League warns fans not to post match footage on Vine
Premier League warns fans not to post match footage on Vine
by Shona Ghosh
15 August 2014, 12:53PM
The Premier League has said uploading unofficial video of its games online is illegal, and that it will step up monitoring on social media
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From the blogs

Content marketing - beyond the hype
Paul Marsden
18 August 2014, 8:02AM
M&A is when leadership matters most
The Wall
18 August 2014, 7:16AM
It's a brave new media world - and we all live in it
Damian Collier
15 August 2014, 10:10AM
Do Facebook likes still matter?
Graham Day
15 August 2014, 9:52AM
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