Marketing Daily - What is troubling Apple's CMO Phil Schiller + Mr Kipling, Mountain Dew and PlayStation

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Marketing Daily Bulletin , 26th August 2014

Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller Macmillan defends hijacking Ice Bucket Challenge From YouTube sensation to BBC One: the story behind Doctor Who's new title sequence Mr Kipling launches pink elephant TV campaign Amazon scoops up video network Twitch for $970m Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series' Why personalisation is causing sleepless nights for marketers Childhood commercialisation activist calls for a 'family friendly' sticker for retailers Users' personal details safe following PlayStation Network cyber attack, Sony claims Mozilla launches £20 Firefox-powered smartphone in India Facebook likes don't count as property, says US court ruling Why Wimbledon defeats the US Open game, set and match in the social media arena JOBS BOARD Digital Marketing Specialist , Colyer London£25000 per annum , London (Central), London (Greater) Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Digital Display Executive (fashion e-commerce) , FarfetchCompetitive + bonus + benefits , London (Central), London (Greater) Campaign Marketing Manager , EMAPCompetitive + Bonus , London (Greater) / London (East), London (Greater) Business Development Manager , EMAPCompetitive + Bonus , London (Greater) / London (Central), London (Greater) / London (East), London (Greater)

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