Thursday 21 August 2014

Breaking news from Brand Republic - Coca-Cola Life launches, plus Engine; Peter Andre; Disney; Nike

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Coca-Cola Life launches as Coke steps up public health message
Coca-Cola Life launches as Coke steps up public health message
by Alex Brownsell
21 August 2014, 08:30AM
Coca-Cola Life, the brand's new lower-calorie drink, has rolled out to stores, with its UK and Ireland boss saying the product proves Coke's commitment to tackling the "challenge of obesity".
Engine rebels block Lake Capital sale
Engine rebels block Lake Capital sale
by Kate Magee
21 August 2014, 08:00AM
Engine's rebel shareholders were threatening to derail its �100 million deal to sell to the US private-equity company Lake Capital as Campaign went to press.
Iceland signs Peter Andre as celebrity ambassador
Iceland signs Peter Andre as celebrity ambassador
by Alex Brownsell
21 August 2014, 08:45AM
Peter Andre has been recruited as the new face of Iceland, the frozen food retailer, which will roll out TV ads featuring the former pop star.
Disney seeks agency for UK CRM business
Disney seeks agency for UK CRM business
by Kate Magee
21 August 2014, 08:00AM
Disney has kicked off a search for an agency to handle its UK CRM work.
Agency unrest at payment terms
Agency unrest at payment terms
by Maisie McCabe
21 August 2014, 08:00AM
Almost two-thirds of agency executives say they are unhappy with clients' requests for extended payment terms - but only 5 per cent have refused to accept them, according to a new study.
Nike promotes Neil Potter to UK digital brand director role
Nike promotes Neil Potter to UK digital brand director role
by Shona Ghosh
21 August 2014, 08:55AM
Nike has promoted Neil Potter to a newly-created UK digital brand director role, in a possible sign that it will step up its UK digital activity.
Albion sells majority stake to KBS
Albion sells majority stake to KBS
by Jeremy Lee
21 August 2014, 08:00AM
Albion has sold a majority stake to the MDC Partners-owned agency Kirshenbaum Bond Senecal & Partners.
Former Lloyds marketer Eva Eisenschimmel to join Regus as Rick Vlemmiks departs
Former Lloyds marketer Eva Eisenschimmel to join Regus as Rick Vlemmiks departs
by Kim Benjamin
20 August 2014, 02:30PM
Eva Eisenschimmel, the former managing director, group marketing brands at Lloyds Banking Group, is to join workspace provider Regus next month to lead its marketing team, following a restructure of the business.
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