Monday 18 August 2014

Breaking news from Brand Republic - Morrisons, Jewish Chronicle, Microsoft, Volvo, Monsoon Accessorize

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Morrisons to extend opening hours at nearly half of UK stores
Morrisons to extend opening hours at nearly half of UK stores
by Ben Bold
18 August 2014, 09:12AM
Morrisons is extending its opening hours in a bid to stem an ongoing sales decline and fend off competition from German discounters Aldi and Lidl, as well as its three 'Big Four' rivals Tesco, Sainsbury's and Asda.
Jewish Chronicle apologises for running Gaza ad
Jewish Chronicle apologises for running Gaza ad
by Maisie McCabe
18 August 2014, 09:52AM
The Jewish Chronicle (JC) has been forced to apologise for carrying an ad for the Disasters Emergency Committee Gaza appeal, following complaints from readers.
Microsoft mulled Internet Explorer rebrand to combat 'negative perceptions'
Microsoft mulled Internet Explorer rebrand to combat 'negative perceptions'
by Jennifer Creighton
15 August 2014, 04:00PM
Microsoft executives are claimed to have "passionately" debated renaming Internet Explorer, in order to distance the brand from the "negative perceptions" associated with older versions.
Volvo unveils XC90 in run up to brand 'relaunch'
Volvo unveils XC90 in run up to brand 'relaunch'
by Ben Bold
18 August 2014, 08:33AM
Volvo is gearing up to reposition the brand as part of the forthcoming launch of its XC90 model, part of the company's $11bn business transformation plan under Chinese ownership.
Monsoon Accessorize celebrates 30th birthday with digital push
Monsoon Accessorize celebrates 30th birthday with digital push
by Jennifer Creighton
18 August 2014, 09:00AM
Monsoon Accessorize, the global fashion retail group, is to launch two digitally focused seasonal campaigns as part of its latest marketing strategy.
Magazine ABCs: a media agency viewpoint
Magazine ABCs: a media agency viewpoint
by Stephanie Arlett
15 August 2014, 02:30PM
Stephanie Arlett, a media director at Amplifi@Carat, gives her view on what yesterday's Audit Bureau of Circulations report means for the magazine industry.
Premier League warns fans not to post match footage on Vine
Premier League warns fans not to post match footage on Vine
by Shona Ghosh
15 August 2014, 12:53PM
The Premier League has said uploading unofficial video of its games online is illegal, and that it will step up monitoring on social media
Campaign Viral Chart: Busta Rhymes features in Toyota rap ad
Campaign Viral Chart: Busta Rhymes features in Toyota rap ad
by Sara Kimberley
15 August 2014, 11:25AM
Toyota "swagger wagon", a music rap video ad featuring Busta Rhymes, has made it on to this week's Campaign Viral Chart.
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