| Content marketing - beyond the hype | | Paul Marsden | | 18 August 2014, 8:02AM |  Hype surrounding content marketing reached fever pitch in 2014. Heralded as the saviour of everything from digital display advertising to the 30 second spot, was there really any substance behind the content marketing spin?
| | | | M&A is when leadership matters most | | The Wall | | 18 August 2014, 7:16AM |  Trade sales are back in the news with Karmarama’s acquisition of mobile app agency Nice: the latest example of a larger group buying a dynamic independent.
Some acquisitions are unquestionably great decisions: breathing new life into a failing agency, filling an important gap in a group’s portfolio or allowing a small business to grow faster internationally. But once the excitement of the sale is a distant memory, the deal often doesn't turn out to be what everyone hoped for.
The leadership of the acquired agency may have to take the blame when that happens. It’s certainly not easy to go from independent entrepreneur to employee, and one hears stories of agency heads who were so caught up in the multiples on offer that they forgot everything else that matters.
| | | | It's a brave new media world - and we all live in it | | Damian Collier | | 15 August 2014, 10:10AM |  Last weekend, Summer in the City, the largest independent UK YouTube event took place at Alexandra Palace in north London. The event attracted more than 8,000 attendees from across the world in a celebration of all things YouTube. It featured live performances and appearances from some of YouTube's most well-known personalities including Zoella and Michael Stevens of Vsauce.
| | | | Do Facebook likes still matter? | | Graham Day | | 15 August 2014, 9:52AM | Organic reach on Facebook is declining. It's been the discussion point for marketers using social media since the beginning of the year and by now you're probably familiar with the issue.
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