Wednesday 13 August 2014

Breaking news from Brand Republic - Twitter runs Promoted Video trial, plus Pepsi; Paddy Power; Vodafone; Yo app

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Twitter extends ad offering with Promoted Video trial
Twitter extends ad offering with Promoted Video trial
by Alex Brownsell
13 August 2014, 09:12AM
Twitter has launched a beta trial of its Promoted Video ad service, which it claims offers brands an "easy" method to distribute video content and measure its effectiveness.
Pepsi launches crowd-sourced film with Kelly Rowland
Pepsi launches crowd-sourced film with Kelly Rowland
by Maisie McCabe
13 August 2014, 09:39AM
Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.
Paddy Power 'mass debater' ad cleared by ad watchdog
Paddy Power 'mass debater' ad cleared by ad watchdog
by Maisie McCabe
13 August 2014, 08:22AM
Paddy Power's "mass debater" ad that was published ahead of the TV debates between Nigel Farage and Nick Clegg has escaped censure, despite claims its allusions to masturbation were offensive.
Yo app invests in features for brands
Yo app invests in features for brands
by Sara Kimberley
13 August 2014, 09:50AM
Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.
Vodafone ad banned over misleading emergency services claims
Vodafone ad banned over misleading emergency services claims
by Alex Brownsell
13 August 2014, 08:57AM
Vodafone has been censured by the ad watchdog after complaints from rival Telefonica that it misleadingly claimed in a campaign that it is used by 77% of the UK's emergency services.
Nissan pushes innovative spirit with Champions League ads
Nissan pushes innovative spirit with Champions League ads
by Jennifer Creighton
13 August 2014, 08:26AM
Nissan is planning to "push the boundaries" of innovation with its latest global marketing campaign to promote its sponsorship of the UEFA Champions League.
BuzzFeed outlines expansion plans after raising $50m
BuzzFeed outlines expansion plans after raising $50m
by Kate Magee
12 August 2014, 01:00PM
BuzzFeed has outlined its expansion plans after raising $50 million (�30 million) of investment from the venture capitalist Andreessen Horowitz.
Google and The Sun launch 'Code Camp' partnership
Google and The Sun launch 'Code Camp' partnership
by Alex Brownsell
12 August 2014, 12:01PM
Google has teamed up with The Sun for a campaign aimed at helping parents understand computer coding.
Why Domino's renewed its sponsorship of The X Factor app
Why Domino's renewed its sponsorship of The X Factor app
by Kay Tasker
12 August 2014, 12:21PM
Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.
Chinese rock group become latest stars of Apple's iPad Air campaign
Chinese rock group become latest stars of Apple's iPad Air campaign
by Jennifer Creighton
12 August 2014, 12:00PM
From flowing rivers and boiling kettles, to physically connecting real instruments to the device, Chinese rock brand Yaoband show how it is possible to capture, record and perform music on the iPad.
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