Monday, 11 August 2014

Digital AM - Honda's $50m YouTube music investment falls on deaf ears, plus #CatAid; Comparethemarket; Lida; Red Bull

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Honda's $50m YouTube music investment falls on deaf ears
Honda's $50m YouTube music investment falls on deaf ears
by Jennifer Creighton
11 August 2014, 11:51AM
Honda's rumoured $50m (£30m) investment in its Honda Stage YouTube channel, an attempt to attract younger buyers, has seemingly backfired, with the content attracting fewer than 50,000 views.
Wildlife charity creates film inspired by 'the cats of the internet'
Wildlife charity creates film inspired by 'the cats of the internet'
by Maisie McCabe
11 August 2014, 10:03AM
Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.
Meerkats return to Africa for Comparethemarket campaign
Meerkats return to Africa for Comparethemarket campaign
by James Swift
11 August 2014, 09:11AM
Comparethemarket.com's meerkat mascots take their adopted son back to his African roots in a campaign from the insurance comparison website.

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Lida hires Sven Kaifel as head of design
Lida hires Sven Kaifel as head of design
by Sara Kimberley
11 August 2014, 09:41AM
Lida has boosted its creative department by appointing the creative Sven Kaifel as head of design.
Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple
by Gemma Charles
08 August 2014, 12:00PM
The latest virals from Red Bull, Louis Vuitton and Apple
Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked'
Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked'
by Ben Bold
08 August 2014, 10:21AM
Twitter is nearing a move into ecommerce, with a number of users spotting a newly introduced but inactive setting for "Payment & Shipping" inside the social network's Android app.
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