Thursday, 28 August 2014

Campaign Daily Fix -Guinness Africa, Summer reading, Twitter, TalkTalk, Betfred, STV, Campaign Big Awards, BSkyB, GroupM

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Latest news
Guinness Africa launches 'made of black' campaign with Kanye West ad
by James Swift,
28 August 2014, 11:40AM
Guinness Africa launches 'made of black' campaign with Kanye West ad
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
London's top creatives share their summer reading
by James Swift,
28 August 2014, 11:17AM
London's top creatives share their summer reading
As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays.
Twitter launches learning hub for agencies
by Sara Kimberley,
28 August 2014, 07:37AM
Twitter launches learning hub for agencies
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
TalkTalk to launch user-generated X Factor idents
27 August 2014, 03:20PM
TalkTalk to launch user-generated X Factor idents
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Betfred eschews odds and offers in first brand campaign
by Kate Magee,
28 August 2014, 12:20PM
Betfred eschews odds and offers in first brand campaign
Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the second weekend of the new Premier League season.
STV pre-tax profit climbs 36% to £8.4m
by Maisie McCabe,
28 August 2014, 09:47AM
STV pre-tax profit climbs 36% to £8.4m
STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.
AMV BBDO the most-nominated agency at the Campaign Big Awards
by Kate Magee,
27 August 2014, 02:56PM
AMV BBDO the most-nominated agency at the Campaign Big Awards
Abbott Mead Vickers BBDO leads the way in the Campaign Big Awards with 25 nominations.
Cast of Toy Story return for Sky Broadband campaign
by James Swift,
27 August 2014, 12:29PM
Cast of Toy Story return for Sky Broadband campaign
Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.
Celebrity Cruises opts for Goodstuff
by Maisie McCabe,
27 August 2014, 04:14PM
Celebrity Cruises opts for Goodstuff
Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.
Group M promotes Colin Barlow to global COO
by Maisie McCabe,
27 August 2014, 02:15PM
Group M promotes Colin Barlow to global COO
Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.
Promoted
Taking on the CityLive Challenge
21 August 2014, 09:00AM
Taking on the CityLive Challenge
Last week, we were introduced to Team HanĂ¥s. This week, meet Team Sandoz.

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Latest Work

TalkTalk "X Factor idents" by CHI & Partners
28 August 2014, 08:01AM
TalkTalk
TalkTalk is releasing an app that allows users to make their own music videos and will use the best ones in its idents for The X Factor . The Mix-Off app creates videos featuring up to four participants, and users can pick one of nine songs and eigh...
Sky Broadband "Toy Story That Time Forgot" by WCRS
28 August 2014, 07:48AM
Sky Broadband
Sky has once again turned to the cast of Toy Story for a TV campaign to promote its broadband service. WCRS collaborated with Disneymedia+ to create the spot, in which characters from the animated film series, including Woody and Buzz Lightyear, st...
Uncle Ben's "Ben's beginners" by Abbott Mead Vickers BBDO
27 August 2014, 12:04PM
Uncle Ben's
Uncle Ben's, the Mars-owned food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children. According to the company, one in four British parents does not cook with their children. The activit...

Also in the news

Samsung unveils vibrating 'necklace' for incoming calls
by Shona Ghosh, 28 August 2014, 12:15PM
Justin King: 'There was a naughty boy in me'
by Rachel Barnes, 28 August 2014, 11:30AM
Playing 'game theory' as a marketing tool
by Nick Chowdrey, 28 August 2014, 11:30AM
Media: Five ways in which the world is getting with the programmatic
by Mike Peralta, AudienceScience, 28 August 2014, 11:00AM
Lidl focuses on 'modern' brand credentials in £20m ad push
by Sara Spary, 28 August 2014, 11:00AM
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