Media AM - STV results, Twitter, Lidl, the hottest virals, Justin King

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28th August 2014

STV pre-tax profit climbs 36% to £8.4m STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year. Twitter launches learning hub for agencies Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform. Media: Five ways in which the world is getting with the programmatic The future of programmatic lies in new technology that brings transparency and control for advertisers. Lidl focuses on 'modern' brand credentials in £20m ad push Lidl has unveiled a £20m brand campaign that explains what the "modern Lidl is all about", in a bid to attract more affluent shoppers. Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony The latest virals from Kia, Nike and Sony. Justin King: 'There was a naughty boy in me' Justin King, Sainsbury's former chief executive, was made an honorary Fellow by The Marketing Society last night. In his acceptance speech, King said he always valued marketing although didn't consider himself a "marketer". Macmillan defends hijacking ice bucket challenge Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon. Will Facebook's new ad format get a 'Like' from users? Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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