| The three dimensions of customer loyalty | | Matt Holt | | 26 August 2014, 10:05AM |  As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth. Research conducted by Bain & Co has shown that retailers with a loyalty programme are 88% more profitable, on average, than competitors without one.
| | | | Pornstars have great customer service | | Karel Kumar | | 26 August 2014, 9:06AM |  This salacious title all stemmed from a conversation I had with an old client, now friend over a drink after work one evening. We were in an uber trendy spot in the trendiest part of East London. The girls had chunks missing out of their hair, the gents beards were groomed to the perfect length and everyone was rocking the Nordic wardrobe.
| | | | Mobile signals the end for banner ads - so what's next? | | Paul Lyonette | | 26 August 2014, 7:48AM |  Banner ads. They have been a staple of online advertising for the best part of two decades. But when delegates at numerous conferences are told they're more likely to climb Everest or survive a plane crash than click on a banner ad, it's clear this advertising format has had its day.
| | | | In-store digital...when does it truly succeed? | | Carlos Virgile | | 22 August 2014, 10:48AM |  In the current retail market the rules of brand engagement are in a continuous state of flux. The speed of this change has lead to a lot of knee jerk reactions from retailers as they seek to integrate digital into their offer.
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