Wednesday, 20 August 2014

Digital AM - Steve Ballmer, Greenpeace, Greggs, Asda, Samsung

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Steve Ballmer quits Microsoft board less than six months after resigning as CEO
Steve Ballmer quits Microsoft board less than six months after resigning as CEO
by Ben Bold
20 August 2014, 08:57AM
Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.
Greenpeace campaign highlights Amazon and Twitter's use of 'dirty energy'
Greenpeace campaign highlights Amazon and Twitter's use of 'dirty energy'
by Ben Bold
20 August 2014, 11:22AM
Greenpeace USA has launched a digital video campaign via its YouTube channel to put pressure on digital companies such as Amazon and Twitter to use renewable energy to power their data operations.
Greggs gives lesson in Twitter crisis management after fake logo debacle
Greggs gives lesson in Twitter crisis management after fake logo debacle
by Ben Bold
20 August 2014, 08:14AM
Greggs became victim to a viciously satirical version of its own logo yesterday, when Google searches for the baker displayed a fake tagline that read, "Providing shit to scum for over 70 years".
Asda fashion label George hopes to 'unlock' tech potential with first hackathon
Asda fashion label George hopes to 'unlock' tech potential with first hackathon
by Ben Bold
20 August 2014, 11:59AM
Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.
Samsung installs 'midnight rainbow' to promote Galaxy Tab S tablet
Samsung installs 'midnight rainbow' to promote Galaxy Tab S tablet
by Shona Ghosh
20 August 2014, 11:00AM
A digital rainbow built using 150 Samsung Galaxy Tab S tablets will stand on London's Southbank for 24 hours, making a bright addition to the view over St Paul's Cathedral and the City.
French chocolatiers rebel and sweeten up public with social media campaign
French chocolatiers rebel and sweeten up public with social media campaign
by Sara Kimberley
20 August 2014, 10:01AM
France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.
Don't get me started: what start-ups can learn from advertising
Don't get me started: what start-ups can learn from advertising
by Tom Callard
20 August 2014, 09:52AM
This might be the age of the start-up, but these Johnny-come-latelies could still learn a thing or two from ad agencies, argues Tom Callard, a strategist at Bartle Bogle Hegarty.
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