Thursday 14 August 2014

Digital AM - Why brands are un-friending Facebook to follow Twitter, plus Barclays; Karmarama; Virgin Atlantic; TfL

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Why brands are un-friending Facebook to follow Twitter
Why brands are un-friending Facebook to follow Twitter
by Matthew Burns
14 August 2014, 10:00AM
Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. But these giants are now turning away from Facebook. What is happening? Matthew Burns, co-founder of eBench, may have the answer.
Viral review: E-cig brand blu charts the story of house music in online series
Viral review: E-cig brand blu charts the story of house music in online series
by Be On
14 August 2014, 10:45AM
Social video experts Be On review the the latest viral by e-cigarette blu.
Barclays named as top bank on social while price comparison brands dominate SEO
Barclays named as top bank on social while price comparison brands dominate SEO
by Sally Charnley
14 August 2014, 10:00AM
Financial services brands are, for the most part, failing to leverage the power of social media, according to a new report. Sally Charnley, senior consultant at digital marketing agency Stickyeyes, reviews the findings.

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Karmarama acquires Nice app agency
Karmarama acquires Nice app agency
by James Swift
14 August 2014, 08:00AM
Karmarama has acquired the mobile app specialist Nice Agency.
A&E/DDB to focus on content and social for Virgin Atlantic
A&E/DDB to focus on content and social for Virgin Atlantic
by Maisie McCabe
14 August 2014, 08:00AM
Adam & Eve/DDB has been briefed to develop a content- and social media-led strategy for Virgin Atlantic after winning the airline's advertising pitch this month.
Who are the new masters of content? Clue, the answer isn't brands
Who are the new masters of content? Clue, the answer isn't brands
by Kath Hipwell
14 August 2014, 09:00AM
It is audiences, not brands or broadcasters, who are driving the content agenda, says Kath Hipwell, planning director, Red Bee Media.
TfL trialling Wi-Fi on buses
TfL trialling Wi-Fi on buses
by Staff
14 August 2014, 08:00AM
It's a good time to be in London - summer is here and there's even some welcome relief on the public transport system. Transport for London has launched its first free Wi-Fi trial on buses.
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From the blogs

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