Media AM - The Radio Times, Busta Rhymes, YouTube, Amazon, Magazine ABCs

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15th August 2014

Why people still read the Radio Times Following the Radio Times posteing a circulation of 762,814 yesterday, Kathy Day, the managing director of Radio Times Group, explains why the magazine is still going strong in the internet age. Campaign Viral Chart: Busta Rhymes features in Toyota rap ad Toyota "swagger wagon", a music rap video ad featuring Busta Rhymes, has made it on to this week's Campaign Viral Chart. Four lessons from a day with YouTube stars Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands. Of course media agencies can do content marketing - it's a natural step for us Amazon enters unlikely dispute with George Orwell Mighty ecommerce giant Amazon has found itself embroiled in an unlikely battle with George Orwell, some 64 years after the author's death. Magazine ABCs: Top 100 at a glance The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations. Things we like: Collaboration between Hearst and Global and The Sun and Google, and free Wi-Fi on buses Some things in the media business we liked in the week up to 15 August, and one thing we didn't... Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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