Tuesday 19 August 2014

Breaking news from Brand Republic - Samsung, AppNexus, McDonald's, McCann, Dave Trott

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Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020
Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020
by Ben Bold
19 August 2014, 09:03AM
Samsung has agreed to extend its sponsorship of the Olympics Games until 2020, when Tokyo will host the Games.
AppNexus valued at $1.2bn after raising $60m
AppNexus valued at $1.2bn after raising $60m
by Maisie McCabe
19 August 2014, 09:41AM
AppNexus, the ad tech company, has raised $60 million (�25.9 million) in investment, valuing the company at $1.2 billion.
McDonald's pays tribute to farmers 'who care'
McDonald's pays tribute to farmers 'who care'
by Ben Bold
19 August 2014, 08:14AM
McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce, in a TV ad that champions the positive impact of the brand on society.
McCann picks up Naked planning partner
McCann picks up Naked planning partner
by James Swift
19 August 2014, 08:06AM
McCann London has hired Naked's head of strategy, Nathaniel Hill, as a planning partner.
Dave Trott: Purpose beyond profit
Dave Trott: Purpose beyond profit
by Dave Trott
19 August 2014, 08:18AM
A J Lovewins was living on the streets of Seattle for five years.
Beiersdorf postpones review after MAA criticisms of procedure
Beiersdorf postpones review after MAA criticisms of procedure
by Maisie McCabe
18 August 2014, 04:18PM
Beiersdorf has postponed a €2 million (�1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.
Martin Sorrell earns 780 times more than average WPP employee
Martin Sorrell earns 780 times more than average WPP employee
by James Swift
18 August 2014, 10:47AM
Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.
PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch
PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch
by Shona Ghosh
18 August 2014, 12:15PM
PepsiCo has added coconut water to its Naked range in the UK, going head-to-head with rival products from Coca-Cola's Zico and Vita Coco.
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