Wednesday, 20 August 2014

Breaking news from Brand Republic - Steve Ballmer quits Microsoft board, plus Greggs; House of Fraser; McDonald's; French chocolatiers

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Steve Ballmer quits Microsoft board less than six months after resigning as CEO
Steve Ballmer quits Microsoft board less than six months after resigning as CEO
by Ben Bold
20 August 2014, 08:57AM
Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.
Greggs gives lesson in Twitter crisis management after fake logo debacle
Greggs gives lesson in Twitter crisis management after fake logo debacle
by Ben Bold
20 August 2014, 08:14AM
Greggs became victim to a viciously satirical version of its own logo yesterday, when Google searches for the baker displayed a fake tagline that read, "Providing shit to scum for over 70 years".
House of Fraser celebrates gay marriage in menswear promo
House of Fraser celebrates gay marriage in menswear promo
by Ben Bold
20 August 2014, 08:00AM
House of Fraser is highlighting the "wedding season" with a short humorous film celebrating gay marriage.
McDonald's seals Kraft deal to sell McCafe coffee brand in grocery stores
McDonald's seals Kraft deal to sell McCafe coffee brand in grocery stores
by Ben Bold
20 August 2014, 08:00AM
US shoppers will soon be able to enjoy McDonald's coffee outside the fast-food chain's outlets, following a deal with Kraft that will allow the McCafe brand to be sold in grocery stores.
Don't get me started: what start-ups can learn from advertising
Don't get me started: what start-ups can learn from advertising
by Tom Callard
20 August 2014, 09:52AM
This might be the age of the start-up, but these Johnny-come-latelies could still learn a thing or two from ad agencies, argues Tom Callard, a strategist at Bartle Bogle Hegarty.
French chocolatiers rebel and sweeten up public with social media campaign
French chocolatiers rebel and sweeten up public with social media campaign
by Sara Kimberley
20 August 2014, 10:01AM
France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.
Axe launches campaign against weekend-only users
Axe launches campaign against weekend-only users
by James Swift
19 August 2014, 12:50PM
Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.
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