| Latest news | |  | | | | | McDonald's is set to launch a music and entertainment offering to customers, as it looks to expand its digital presence. | | |  | | | | | Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart. | | |  | | | | | John Lewis is retracting its offer of free tea and cake to loyalty card members, one of the scheme's key perks, after claiming its cafés become "extremely busy" during the Christmas period. | | | |  | | | | | David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture. | | |  | | | | | McCann London poaches TBWA\London's Tom Wong, while former L'Oreal marketer James Dodkin joins e-cigarette brand Blu, in this week's round-up of people moves in advertising, marketing and media. | | |  | | | | | Hovis has lost marketing chief Matt Hunt to its own digital agency and is on the hunt for his successor. | | |  | | | | | Selfridges raised a few eyebrows with its decision to open a Christmas store in high summer. Sarah Todd, UK CEO at Geometry Global, examines why the retailer is feeling festive so early in the year. | | | | | | | Latest jobs | | | | | |  | | From the blogs  | | | | | | | | | | | |
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