Media PM - The week's most read

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29th August 2014

Macmillan defends hijacking Ice Bucket Challenge Macmillan Cancer Support, the charity, has defended itself from accusations of "hijacking" the ALS Association's Ice Bucket Challenge craze, claiming it did not want to miss out on another social media phenomenon. Guinness Africa launches 'made of black' campaign with Kanye West ad Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black". Jones brings refreshing perspective to Hearst UK The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani. IPC Media apes Apple with first UK-wide beacon campaign IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores. Twitter launches learning hub for agencies Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform. My Media Week: Ian Edwards We take a peek into the diary of Ian Edwards, the head of strategy at Vizeum, where the guiding principle is "simple strategy, brilliantly activated". Advertisers and agencies get ready for The X Factor With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks. Omnicom dispute to drive down Channel 5 prices in H2 Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign. Celebrity Cruises opts for Goodstuff Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Digital Display Executive (fashion e-commerce) , Farfetch Competitive + bonus + benefits, London (Central), London (Greater) Media Manager , Bray Leino £Competitive (depending on experience), Barnstaple, Devon / Bristol, City of Bristol Business Development Manager , EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Mobile Advertising Sales Manager , Gameloft Competitive + Bonus, Victoria, London (Greater) Sales Executive , Carreras Lathane Associates - CLA £23-28k dep exp + comm + bonus., London (Central), London (Greater)

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