Marketing Daily - Adidas plans 'biggest ever' brand campaign to keep up with Nike + American Apparel, Malaysia Airlines and Red Bull

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Marketing Daily Bulletin , 08th August 2014

Adidas plans 'biggest ever' brand campaign in bid to keep up with Nike Usain Bolt in a hot tub kick starts latest Puma brand position American Apparel accused of 'rampant sexism' with 'back to school' range Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation' Dixons Carphone branding slammed by marketing community Hottest virals: Red Bull uses Playboy bunnies for stunt film, plus Louis Vuitton and Apple Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked' Brazil 2014 showed once again why sponsors need to grow some balls Twitter introduces optimised campaigns Top 10 ads of the week: McVitie's BN returns to consumers' minds with cute owl ad Spar targets younger audience with first mobile campaign Vita Coco gets into summer festival spirit with Vine demo JOBS BOARD Content Manager , WRG LiveCompetitive salary and benefits package , Manchester, Greater Manchester Producer , WRG LiveCompetitve salary and benefits package dependent upon experience , London (Central), London (Greater) / Manchester, Greater Manchester Commercial Market Analyst , UCASc.£35,000 , Cheltenham, Gloucestershire Marketing Communications Senior Manager , Lloyd's of LondonCompetitive salary and benefits package , London (City of), London (Greater) Marketing Manager , Ball & Hoolahan£75,000 + Car/Car Allowance , London (Central), London (Greater)

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