Media PM - Reckitt Benckiser, Financial Conduct Authority, Yahoo, My Media Week, Future

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07th August 2014

Reckitt Benckiser signs nine-figure Facebook partnership Reckitt Benckiser (RB) and Facebook have agreed a nine-figure, multi-year partnership to strengthen the connection RB brands including Airwick and Lysol have with social media users, and to identify and recruit new marketing talent. FCA to investigate social media financial services advertising The Financial Conduct Authority (FCA) is investigating the role of social media in financial services advertising, to ensure that 140-character ads on the likes of Twitter, for instance, are sufficiently transparent - a move that has been welcomed by ISBA. Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. My Media Week: David Crawley With the Commonwealth Games taking place in Glasgow, David Crawley, director, Talon Scotland, gives a perspective on how media has used the Games and what is in store for Scotland in the remainder of a busy 2014. Nial Ferguson stripped of MD role in Future restructure Future, the consolidating international media group, has unveiled its new executive management team under chief executive Zillah Byng-Maddick. Murdoch's 21st Century Fox withdraws £80bn bid for Time Warner Rupert Murdoch's 21st Century Fox has withdrawn its $80 billion takeover offer for US entertainment giant Time Warner, blaming an inability to engage with its board and a fall in its own share value since tabling the offer. Mark Hollinshead leaves Trinity Mirror for sporting events company Mark Hollinshead, the chief operating officer of Trinity Mirror, has resigned from the media group to become the chief executive of the sporting events company Nova International. Yahoo keeps agencies guessing about Europe The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady. School Reports 2014: Arena School Reports 2014: Carat School Reports 2014: Goodstuff Communications School Reports 2014: Havas Media School Reports 2014: Initiative School Reports 2014: iProspect School Reports 2014: Maxus School Reports 2014: MEC UK School Reports 2014: Mindshare Latest blogs Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Business Development Manager , Global Sports Jobs Competitive, London (Central), London (Greater) Business Development Manager , EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Mobile Advertising Sales Manager , Gameloft Competitive + Bonus, Victoria, London (Greater) Classified Sales Executive , Portman Media £25k + comms, & work trips abroad, London (Greater) Account Executive , Haymarket Media Group £35k OTE, Teddington, London (Greater)

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