Media AM - Twitter, Bauer Media, Newspaper ABCs, Channel 4, CONTENTed Digital Media

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08th August 2014

Twitter introduces optimised campaigns Twitter has introduced objective-based campaigns, which allow advertisers to only pay for ads that meet their campaign objectives. Bauer Media appoints Sam Jones as digital managing director Bauer Media UK has appointed former Perform Group's Sam Jones as managing director, digital. Newspaper ABCs: Print circulations for July 2014 All national newspapers have lost circulation in the last year, but the most resilient has been News UK's paywalled The Times, according to figures from the Audit Bureau of Circulations. Channel 4 hires Carat's Adrian English in trading role Channel 4 has hired Adrian English, the head of media investment at Carat, in the newly-created role of group investment lead. CONTENTed expands team with Hogg and Foley CONTENTed Digital Media, the venture set up by former TalkSport leaders Adam Bullock and Moz Dee, has expanded its management team with two senior hires. London's top strategists share their summer reading Campaign asks some of the industry's top strategists what they'll be reading on the beach. Facebook is target of class action lawsuit from 20,000 consumers over data breaches A data privacy campaigner and Viennese lawyer is leading a class action lawsuit against Facebook, with more than 20,000 people from 100 countries signed up so far, who are accusing the social network of breaching EU data laws. Media Week Awards 2014 shortlist The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate. Latest blogs Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester.

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