Thursday 4 December 2014

Arla, Denstu Aegis, Claire Beale, Acer, 101, Nestle, Coca-Cola, McCann, Four Seasons, Communisis

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Latest news
Arla launches global review
by Gurjit Degun,
04 December 2014, 08:00AM
Arla launches global review
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
Dentsu Aegis Network expands social offer
by Maisie McCabe,
04 December 2014, 08:00AM
Dentsu Aegis Network expands social offer
Dentsu Aegis Network is expanding its social media management agency ICUC to the EMEA region through the acquisition of the UK-based Tempero.
Creative v media agencies is beginning to get ugly
by Claire Beale,
04 December 2014, 08:00AM
Creative v media agencies is beginning to get ugly
Acer calls worldwide creative pitch
by Kate Magee,
04 December 2014, 08:00AM
Acer calls worldwide creative pitch
Acer, the computer manufacturer, is reviewing its global advertising arrangements.
101 designs video game for Game
by James Swift,
04 December 2014, 08:00AM
101 designs video game for Game
Game, which has spent the past 20 years selling other brands' video games, has decided to release its own third-person adventure, as part of its Christmas marketing campaign.
Nestlé kicks off pitch for UK customer relations business
by Kate Magee,
04 December 2014, 08:00AM
Nestlé kicks off pitch for UK customer relations business
Nestlé is on the hunt for an agency to handle UK customer relations across its brands.
Publicis duo land Honda social task
by Kate Magee,
04 December 2014, 08:00AM
Publicis duo land Honda social task
Honda Motor Europe has appointed Lost Boys and Starcom MediaVest Group to lead its social media activity across Europe.
Coca-Cola in hunt for digital and social shop
by James Swift,
04 December 2014, 08:00AM
Coca-Cola in hunt for digital and social shop
Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK.
Theo Izzard-Brown appointed head of strategy at McCann London
by James Swift,
04 December 2014, 08:00AM
Theo Izzard-Brown appointed head of strategy at McCann London
McCann London has hired Theo Izzard-Brown, a planning director at Wieden & Kennedy London, as its head of strategy.
Four Seasons hands Atelier EMEA ad task
by Kate Magee,
04 December 2014, 08:00AM
Four Seasons hands Atelier EMEA ad task
Four Seasons Hotels and Resorts has appointed Atelier to handle its advertising across EMEA.
Communisis acquisitions become Psona Group
by Gurjit Degun,
04 December 2014, 08:00AM
Communisis acquisitions become Psona Group
Communisis, the marketing services group, is launching an agency called Psona Group to incorporate its recent acquisitions
Women in Adland: 6 takeaways from Omniwomen
by Janet Riccio
3 December 2014
Women's professional progression is not a women's issue but a business imperative

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Promoted
Beyond ship and blip
by Martin Weigel, Wieden & Kennedy Amsterdam,
04 December 2014, 09:00AM
Beyond ship and blip
In this age of immediacy, when short-termism rules, advertising could do worse than (re)learn some lessons from the product and platform builders
Home of creative umami
by Kerrie Finch, FinchFactor,
04 December 2014, 09:00AM
Home of creative umami
Nowhere else in the world will you find the creative flavours cooked up in Amsterdam's collaborative kitchen

________

Pick & Turkey
Pick of the week: Freeview, Leo Burnett
04 December 2014, 08:00AM
Pick of the week: Freeview, Leo Burnett
Turkey of the week: Swarovski, House and Holme
04 December 2014, 08:00AM
Turkey of the week: Swarovski, House and Holme

Also in the news

McVitie's Victoria rolls out first Christmas ad for 32 years
by Gurjit Degun, 04 December 2014, 09:44AM
TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt
by Arif Durrani, 03 December 2014, 03:00PM
WPP's Possible acquires The Swift Collective
by Gurjit Degun, 03 December 2014, 02:53PM
Google develops search, Gmail and YouTube for children
by Shona Ghosh, 04 December 2014, 08:31AM
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Latest Work

Private view: Ben Tollett and Alison Hoad
04 December 2014, 08:00AM
Private view: Ben Tollett and Alison Hoad
Creative Ben Tollett Executive creative director, Adam Eve/DDB Chatting to my dad the other day, I explained that advertising isn t a science. It s a craft. It s subjective, not objective. And there s no magic formula for success. "Boll...
Edeka "Kassensymphonie" Jung von Matt/Alster
03 December 2014, 05:24PM
Edeka
Edeka, the German supermarket that earlier this year scored a viral smash with "supergeil", has launched a Christmas film and already received more than two million hits on YouTube. Jung von Matt created the online spot, in which checkout staff at a ...
Save the Children "Harry Enfield does Christmas Jumper Day" by Contagious London
03 December 2014, 02:09PM
Save the Children
Save the Children and Harry Enfield spoof Southern Comfort s "whatever s comfortable" ad for a new campaign for Christmas Jumper Day. The work was created by Contagious London and directed by Paul Weiland through the agency.
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