Media AM - Gumtree to sponsor Channel 5's Celebrity Big Brother, plus Dentsu Aegis Network; Google; Condé Nast; Lindsay Pattison

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04th December 2014

Gumtree to sponsor Channel 5's Celebrity Big Brother Gumtree.com, the classifieds website, will be the main sponsor for next year's Celebrity Big Brother on Channel 5. Dentsu Aegis Network expands social offer Dentsu Aegis Network is expanding its social media management agency ICUC to the EMEA region through the acquisition of the UK-based Tempero. Google develops search, Gmail and YouTube for children Google has confirmed that it is developing child-friendly versions of its biggest services, including YouTube. Condé Nast introduces Ars Technica with native ambitions It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica. Maxus' Pattison takes on transatlantic challenge Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe. Only one thing is certain in 2015: Hazlitt will be missed Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV. Should content be funded from above-the-line ad budgets? The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds. Creative v media agencies is beginning to get ugly TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise. Which A-Lister are you? Consider yourself as funny as Paul Lawson, creative as Nils Leonard or savvy as James Murphy? Answer the next 10 questions to find out which influential A-Lister you most closely resemble. Not in the A List? Never mind, there's always next year... Being in Campaign's A List comes with many benefits, but the main one is the chance to drink at our expense for one night of the year only. And much drinking was done, of course. My Media Week: Jason Webby This week, Jason Webby, senior vice president, sales, CNBC International, forges plans for Davos 2015 and heads to Geneva to meet CNBC's longest standing global commercial partner, Rolex. Latest blogs Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Digital Marketing Manager , Major Players £35000 - £40000 per annum, London Digital Account Manager - Male Lifestyle (Film, Gaming, Sport) , Ultimate Asset £35000 - £45000 per annum + Uncapped Commission + Benefits, West End Sales Manager , Ultimate Asset £40000 - £55000 per annum + Commission + Benefits, West End B2B Media Sales Executive , Atwood Tate £18,500 - £20,000 + uncapped OTE, Buckinghamshire PR Director - Integrated B2B Tech Agency - South London , Regan & Dean £45000 - £65000 per annum, London

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