| Why brands should spend longer writing their promoted trends | | Alex King | | 15 December 2014, 10:17AM |  One of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.
It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long - and finally, the shoulder-shrugging attitude from the client and agency.
| | | | 6 things a programmatic advertising partner should provide | | Chris Dobson | | 15 December 2014, 8:45AM |  Programmatic buying is on a strong growth trajectory - with an average annual growth rate of 27% - and is set to reach $53 billion globally by 2018. While the US is leading the way - with 62% of its display-related ads purchased using this method - the UK is following suit with programmatic forecasted to account for almost half of digital display ads (47%) bought in 2014.
| | | | | | | How brands can join the wearable revolution | | John Newbold | | 12 December 2014, 9:06AM |  As we wait for the arrival of the hotly anticipated Apple Watch in the New Year, in the last month we also heard that Samsung and LG are in the process of adding new, potentially more fashionable, smartwatches to their ranges.
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