Media AM - ZenithOptimedia forecasts 6% adspend growth in 2015, plus Channel 5; The IPA; Design Museum

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08th December 2014

ZenithOptimedia forecasts 6% adspend growth in 2015 ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015. Channel 5 appoints London Live's Simon Poole as trading director Simon Poole, group sales director at ESI Media's London Live, is set to join Channel 5 in the new year as trading director. IPA appoints Tom Knox as president The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest. Posters back adland's search for fiction talent A campaign that gives classic literature "the client treatment" has been launched to promote the Winston Fletcher Fiction Prize. Gravity Road scoops Design Museum brief The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016. WPP agencies land Euro 2016 comms brief for Coca-Cola Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament. Amy Kavanagh joins The Lighthouse Company as head of marketing Amy Kavanagh, a former director at Beattie McGuinness Bungay, Abbott Mead Vickers BBDO and Landor Associates, has joined headhunting specialist The Lighthouse Company as head of marketing. Tech viewpoint on tech democratisation Forgive the reference to Mad Men, but a sub-plot in this final series prompted a then-versus-now train of thought. DFS to sponsor Team GB during Rio 2016, building a 'home away from home' DFS is the latest domestic sponsor for the Rio 2016 Olympic Games, joining Adidas, BP, Deloitte, Fitness First and Nissan. Jaguar Land Rover and Ford back UK driverless car trials Jaguar Land Rover and Ford will participate in and help fund driverless car tests that will take place across four British cities from January next year. 'You have to be single-minded' Alexandra Taylor is the first woman to win the D&AD President's Award. Laura Jordan Bambach asks the trailblazing art director for advice for young creatives. Maxus' Pattison takes on transatlantic challenge Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe. Only one thing is certain in 2015: Hazlitt will be missed Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV. Familiarise yourself with the modern British family The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes. Should content be funded from above-the-line ad budgets? The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds. TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise. Creative v media agencies is beginning to get ugly Good Housekeeping kicks off digital assault As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences. Latest blogs Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Advertising Manager (Healthcare portfolio) , Ten Alps Negotiable based on Experience, Central London, West End Group Head Partnerships , Formula Won Up to £50k + excellent comm + great bens, London (Central), London (Greater) Business Development Manager , Aspire £40000.00 - £45000.00 per annum, London Business Development Manager – Fashion & Celebrity , SAVVY Media Ltd £23-26K – uncapped commission, London (Central), London (Greater) Multi platform-Client Account Manager , SYLEX Recruitment £40000 to £50000 per annum, London

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