| 2015 will see the comeback of direct mail | | Victoria Fox | | 05 December 2014, 2:20PM |  Isn't it always the way? Wait long enough and even the most unfashionable things will eventually be back on trend. From the comeback of flares during the 90's, double demin, which made a return in the last few years, and most recently bushy brows led by Cara Delevigne.
| | | | How the Christmas ads fared on social | | Daniel Todaro | | 05 December 2014, 9:53AM |  For this year's Christmas ads we've had the lot. Almost every major retailer has now released their ads, laying out their stall for what they can offer consumers this Christmas.
These have been closely followed by an onslaught of social media reviews, some good, some not so good.
| | | | Asian audiences embrace YouTube | | Julia Meighan | | 05 December 2014, 8:23AM |  A recent survey by VMA Group Asia-Pacific has revealed there has been a significant rise in the use of video content in Asia.
Of the 437 corporate communications professionals surveyed in VMA Group's 2014/15 Pulse report, 77% were using YouTube to engage with external audiences. This is a big increase on the 43% reporting the same last year and represents the biggest growth of all social channels.
| | | | Apple of the advertiser's eye? | | James Collier | | 04 December 2014, 11:52AM |  Google's Android platform is the most-used smartphone operating system with a leading market share of 51% in the US, and just over 36% in the UK, compared with iOS' 28%.
However advertisers are willing to spend more to reach Apple users with iOS estimated to account for a considerable 75% of mobile ad spend in 2013.
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