The Wall > 5 content marketing predictions for 2015

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list 5 content marketing predictions for 2015 Steve Sponder 19 December 2014, 8:30AM More budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they're getting for it. There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place. The rise of the chief data officer Karthik Krishnamurthy 19 December 2014, 8:03AM While there is a huge amount written about data scientists, much less is said about the role of the chief data officer (CDO) in our industry. However, the value of this individual to any business must not be underestimated. In fact, Wired describes the emergence of the CDO as "a transformational change that elevates the importance of data to the top of the organisation". The Wall meets... Sharethrough CTO Rob Fan Rachel Bull 18 December 2014, 10:16AM On a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends. Honesty is the best YouTube policy Ben Hogg 18 December 2014, 9:30AM Recently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online. Latest jobs Senior Integrtaed Producer Recruiter Major Players Salary £50000 - £60000 per annum + Benefits Location London Web Content and Support Executive (CMS / HTML / CSS) Recruiter CHM Salary £25,000 per annum pro rata Location London (Central) Midweight/Senior Digital Designer - Mobile Recruiter Digital Gurus Salary £30000 - £45000 Per Annum Location London Trade Marketing Manager Recruiter Carnival UK Salary Competitive Location Southampton Studio Manager, 5 month contract Recruiter Blue Skies Marketing Recruitment Salary £28000 - £33000 per annum Location Northampton business director > TOP LONDON AGENCY > ATL Recruiter collectivo Salary Up to £90,000 + great benefits Location London Latest news from Brand Republic Apple boss Tim Cook 'deeply offended' by allegations of poor Chinese factory conditions by Shona Ghosh, 19 December 2014, 11:44AM Viral review: Ikea's Christmas tearjerker hits the spot by Be On, 19 December 2014, 12:00PM Razorfish UK chief Chris Mellish to leave after 15 years by James Swift, 19 December 2014, 11:30AM Ebuyer.com in £3m sponsorship deal with Dave by Gurjit Degun, 19 December 2014, 09:05AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders