Tuesday 9 December 2014

Digital AM - McDonald's, Amazon Appstore UK, Motorola, Asos, Coca-Cola

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McDonald's readies burger customisation touch screens
McDonald's readies burger customisation touch screens
by Sara Spary
09 December 2014, 10:39AM
McDonald's is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients.
Amazon Appstore UK searches for digital agency
Amazon Appstore UK searches for digital agency
by James Swift
09 December 2014, 09:51AM
Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.
Motorola is back, 'fresh and agile', says EMEA marketing boss
Motorola is back, 'fresh and agile', says EMEA marketing boss
by Shona Ghosh
09 December 2014, 10:55AM
The revitalised Motorola Mobility is a cutting-edge, innovative brand that offers consumers "inclusion and accessibility", according to EMEA marketing chief, Marcus Frost.

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Asos sees UK sales boost after Black Friday
Asos sees UK sales boost after Black Friday
by Shona Ghosh
09 December 2014, 11:09AM
Asos UK reported record sales during the three months to November, boosted by online shoppers jumping on Black Friday and Cyber Monday discounts.
Coca-Cola finalises European support for Uefa Euro 2016
Coca-Cola finalises European support for Uefa Euro 2016
by Kate Magee
09 December 2014, 09:56AM
Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.
Sky adds postcode targeted ads to AdSmart offering
Sky adds postcode targeted ads to AdSmart offering
by Gurjit Degun
09 December 2014, 09:46AM
Sky Media has expanded the way brands can use its AdSmart targeted TV ad platform, including allowing advertisers to plan campaigns by postcode.
Christmas social chart: Sainsbury's tops John Lewis for engagement
Christmas social chart: Sainsbury's tops John Lewis for engagement
by Andrew Fairclough and Ed Hartigan
08 December 2014, 03:45PM
Which adverts really stole the hearts of consumers? Social listening experts analyse the data to show which ads really had an impact on people's attention and evoked real emotion.
Stella kicks off #GiveBeautifully Christmas campaign and opens online store
Stella kicks off #GiveBeautifully Christmas campaign and opens online store
by Ben Bold
08 December 2014, 02:46PM
Stella Artois is launching an integrated marketing drive under the banner 'Gives Beautifully', with an online series of short films using hashtag #givebeautifully and an online 'Chalice Store' allowing consumers to buy a limited edition 300ml Christm...
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From the blogs

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