| The Wall meets... Sharethrough CTO Rob Fan | | Rachel Bull | | 18 December 2014, 10:16AM |  On a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends.
| | | | | | | Singapore50 celebrates a pioneering country | | Chris J Reed | | 17 December 2014, 10:34AM |  I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said Singapore50 (SG50).
For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the "pioneering spirit".
| | | | Infographic: 15 digital trends for 2015 | | Polly Becker | | 17 December 2014, 10:24AM |  Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.
This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.
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