Friday 5 December 2014

Digital AM - Johnnie Walker and Uber team up, plus Driven, BMW, Publicis Worldwide, Giffgaff, 101 London

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Johnnie Walker and Uber team up to offer free taxis this Christmas
Johnnie Walker and Uber team up to offer free taxis this Christmas
by Sarah Spary
05 December 2014, 09:32AM
Johnnie Walker has partnered with Uber to offer consumers a free "safe ride home" and encourage responsible drinking over the festive season.
We Buy Any Car takes Driven for another ride
We Buy Any Car takes Driven for another ride
by Gurjit Degun
05 December 2014, 10:45AM
We Buy Any Car, the used car buyer, has reappointed Driven to handle its £15 million creative account following a competitive pitch.
BMW taps into sharing economy with launch of DriveNow across London
BMW taps into sharing economy with launch of DriveNow across London
by Sarah Spary
05 December 2014, 09:10AM
BMW is one of the latest brands to tap into the 'sharing economy' as it rolls out its car sharing scheme DriveNow in London, a response to huge growth in urban living.

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Giffgaff looks to build creative roster
Giffgaff looks to build creative roster
by James Swift
05 December 2014, 08:50AM
Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.
Publicis Worldwide wins global Cadillac account
Publicis Worldwide wins global Cadillac account
by Matthew Rothenberg
05 December 2014, 10:09AM
Cadillac has appointed Publicis Worldwide to its creative account.
101 designs video game for Game
101 designs video game for Game
by James Swift
04 December 2014, 08:00AM
Game, which has spent the past 20 years selling other brands' video games, has decided to release its own third-person adventure, as part of its Christmas marketing campaign.
Publicis duo land Honda social task
Publicis duo land Honda social task
by Kate Magee
04 December 2014, 08:00AM
Honda Motor Europe has appointed Lost Boys and Starcom MediaVest Group to lead its social media activity across Europe.
JCDecaux Digital Screens Launch
JCDecaux Digital Screens Launch
by EC1
04 December 2014, 12:56PM
We spoke to Phil Drye, development, director, JCDecaux & John Pizzamiglio, lead- advertising strategy, TFL about the redevelopment of the roundabout.
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From the blogs

How the Christmas ads fared on social
Daniel Todaro
05 December 2014, 9:53AM
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05 December 2014, 8:23AM
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04 December 2014, 11:52AM
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