Tuesday, 9 December 2014

Breaking news from Brand Republic - Coca-Cola, Tesco, Amazon, Sky Media, ZenithOptimedia

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Coca-Cola finalises European support for Uefa Euro 2016
Coca-Cola finalises European support for Uefa Euro 2016
by Kate Magee
09 December 2014, 09:56AM
Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.
Tesco issues gloomy profit warning of �1.4bn
Tesco issues gloomy profit warning of �1.4bn
by Ben Bold
09 December 2014, 08:29AM
Tesco has said its full-year profits will fall up to 36% short of market expectations, as the beleaguered supermarket chain attempts to restore its competitiveness in the UK retail market by forging stronger relationships with suppliers, cutting pric...
Amazon Appstore UK searches for digital agency
Amazon Appstore UK searches for digital agency
by James Swift
09 December 2014, 09:51AM
Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.

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Sky adds postcode targeted ads to AdSmart offering
Sky adds postcode targeted ads to AdSmart offering
by Gurjit Degun
09 December 2014, 09:46AM
Sky Media has expanded the way brands can use its AdSmart targeted TV ad platform, including allowing advertisers to plan campaigns by postcode.
ZenithOptimedia to pay cleaners' unpaid wages
ZenithOptimedia to pay cleaners' unpaid wages
by Gurjit Degun
09 December 2014, 09:06AM
ZenithOptimedia has become the second Publicis Groupe agency to commit to pay its cleaners, after a contract cleaning company hired by the group went into administration.
Monocle launches new annual title The Forecast
Monocle launches new annual title The Forecast
by Gurjit Degun
08 December 2014, 04:17PM
Monocle, the global business and lifestyle publisher, has launched a new annual called The Forecast.
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From the blogs

Can Crocs Empire Strike Back with Star Wars Partnership?
Chris J Reed
08 December 2014, 11:45PM
WWI and hashtag campaigns top 2014 digital content list
Rachel Bull
08 December 2014, 11:40AM
7 social trends you need to know for 2015
Harry Cymbler
08 December 2014, 8:05AM
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