Tuesday 2 December 2014

Harvey Nichols eradicates dud gifts with Christmas campaign, Diageo, Save the Children, BBD Perfect Storm, Mattessons

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Harvey Nichols eradicates dud gifts with Christmas campaign
by James Swift,
02 December 2014, 10:40AM
Harvey Nichols eradicates dud gifts with Christmas campaign
Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".
Guardian Labs pilots real-time content marketing campaign with Diageo
by Arif Durrani,
02 December 2014, 12:16PM
Guardian Labs pilots real-time content marketing campaign with Diageo
Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys.
Harry Enfield stars in Save the Children Christmas Jumper ad
by Gurjit Degun,
02 December 2014, 01:01PM
Harry Enfield stars in Save the Children Christmas Jumper ad
Harry Enfield stars in this year's Save the Children's Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort's "whatever's comfortable" by Wieden & Kennedy.
BBD Perfect Storm hires Simon Humphris as MD
by Kate Magee,
02 December 2014, 09:51AM
BBD Perfect Storm hires Simon Humphris as MD
BBD Perfect Storm, the integrated agency, has appointed Simon Humphris, the former Iris global client director, to be its managing director.
Mattessons extends relationship with Saatchis
by Gurjit Degun,
02 December 2014, 09:39AM
Mattessons extends relationship with Saatchis
Kerry Foods has extended its relationship with Saatchi & Saatchi London by appointing Saatchi & Saatchi X, the shopper marketing agency, to work on Mattessons Fridge Raiders.
The Money Shop launches 'empathetic' TV ad
by Gurjit Degun,
02 December 2014, 09:25AM
The Money Shop launches 'empathetic' TV ad
The Money Shop, the loans company, is advertising its new loan product with an ad that explains how it can help people afford everyday items.
Starbucks and Asda drive Christmas footfall with location-based mobile ads
by Shona Ghosh,
02 December 2014, 09:25AM
Starbucks and Asda drive Christmas footfall with location-based mobile ads
Starbucks and Asda have rolled out location-based mobile ad campaigns in a bid to drive footfall to local stores over the key Christmas period.
Promoted
Trailblazing: Failing to Succeed
27 November 2014, 09:00AM
Trailblazing: Failing to Succeed
In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success
Interconnected: For true engagement, hail the snail
by Stephen Maher,
27 November 2014, 09:00AM
Interconnected: For true engagement, hail the snail
MBA's model allows brands to market for the way people buy today, and resembles the spiral with the website at its centre - but there are several other factors that link into 'the snail'

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Also in the news

Tesco management shake-up hands top marketing job to Robin Terrell
by Shona Ghosh, 02 December 2014, 08:31AM
Winners of the Newsworks Planning Awards 2014
by Staff, 02 December 2014, 11:00AM
Why the media industry is still a gentleman's club
by Janine Green, 01 December 2014, 05:00PM
First Direct's 'Little Frill' ad is a little bit of a yawn
by Nicky Bullard, 02 December 2014, 07:00AM
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Latest Work

Canon "urban deer" by JWT
01 December 2014, 12:35PM
Canon
The second ad in Canon s "come and see" campaign focuses on the wildlife that roams the streets of Essex at night. JWT created the spot, which opens on a residential street near Epping Forest as midnight approaches. Soon, deer and foxes, as well as d...
BetVictor "inside track" by VCCP
01 December 2014, 10:11AM
BetVictor
There s no sign of BetVictor s publicity-hungry founder, Victor Chandler, in the bookmaker s latest ad, but the former England football manager Sven-G ran Eriksson makes an appearance. VCCP created the TV spot, in which Eriksson goes to his shed to p...
Mr & Mrs Smith "get it right this Christmas" by Hoot
01 December 2014, 09:44AM
Mr & Mrs Smith
Mr Mrs Smith, the boutique-hotel website, has released an online Christmas ad. Hoot Comedy produced and directed the ad, in which a man wins over his hard-to-please girlfriend by booking a stay at a hotel through Mr Mrs Smith.
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