Thursday 4 December 2014

Breaking news from Brand Republic - Google, Arla, alcohol advertising, Acer, Dentsu Aegis Network

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Google develops search, Gmail and YouTube for children
Google develops search, Gmail and YouTube for children
by Shona Ghosh
04 December 2014, 08:31AM
Google has confirmed that it is developing child-friendly versions of its biggest services, including YouTube.
Arla launches global review
Arla launches global review
by Gurjit Degun
04 December 2014, 08:00AM
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
Airlines welcome end of air passenger duty for kids
Airlines welcome end of air passenger duty for kids
by Shona Ghosh
04 December 2014, 08:00AM
EasyJet has welcomed moves to scrap airline passenger duty for children, but the wider airline industry has said the tax should be abolished altogether.
Self-regulation more cost effective for alcohol advertising, says AA
Self-regulation more cost effective for alcohol advertising, says AA
by Gurjit Degun
04 December 2014, 10:11AM
The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.
Acer calls worldwide creative pitch
Acer calls worldwide creative pitch
by Kate Magee
04 December 2014, 08:00AM
Acer, the computer manufacturer, is reviewing its global advertising arrangements.
Dentsu Aegis Network expands social offer
Dentsu Aegis Network expands social offer
by Maisie McCabe
04 December 2014, 08:00AM
Dentsu Aegis Network is expanding its social media management agency ICUC to the EMEA region through the acquisition of the UK-based Tempero.
McVitie's Victoria rolls out first Christmas ad for 32 years
McVitie's Victoria rolls out first Christmas ad for 32 years
by Gurjit Degun
04 December 2014, 09:44AM
McVitie's, the biscuit brand owned by United Biscuits, has launched its first Christmas ad in more than three decades for its Victoria selection box, featuring cuddly animals.
WPP's Possible acquires The Swift Collective
WPP's Possible acquires The Swift Collective
by Gurjit Degun
03 December 2014, 02:53PM
Possible, the global creative digital shop owned by WPP, has bought The Swift Collective, the digital agency based in the US.
This week's top Vines: HTC, Nordstrom and Paddington Bear
This week's top Vines: HTC, Nordstrom and Paddington Bear
by Alex Player
03 December 2014, 10:37AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring fruity phones, mumbling men and an unlikely friendship.
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