| WWI and hashtag campaigns top 2014 digital content list | | Rachel Bull | | 08 December 2014, 11:40AM |  Hashtag campaigns and the Tower of London poppy installation dominated digital content in 2014, according to a new list compiled by The Huffington Post UK and Ogilvy PR London.
The C Word list 2014 profiles the best of the videos, photos and words that we have viewed, liked and shared online this year.
| | | | 7 social trends you need to know for 2015 | | Harry Cymbler | | 08 December 2014, 8:05AM |  Tis the season for all-knowing prediction stories, folks. Today is the turn of social media trends and how brands can make the most of them.
1) Predictive social analysis What is it: Predictive analysis with real consumer benefits.
| | | | The meaning of brand names | | Polly Becker | | 08 December 2014, 8:01AM |  We can all recognise the brand in the picture, but where did its name come from?
Did you know Häagen-Dazs is completely made up, while Reebok is named after a type of African antelope?
| | | | 2015 will see the comeback of direct mail | | Victoria Fox | | 05 December 2014, 2:20PM |  Isn't it always the way? Wait long enough and even the most unfashionable things will eventually be back on trend. From the comeback of flares during the 90's, double demin, which made a return in the last few years, and most recently bushy brows led by Cara Delevigne.
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