Wednesday 10 December 2014

Digital AM - Greggs, Tesco, Save the Children, Auto Trader, Peugeot

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Digital AM

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Greggs seeks digital agency
Greggs seeks digital agency
by Gurjit Degun
10 December 2014, 11:54AM
Greggs, the bakery chain, is looking for agencies to handle its digital and social media account.
Tesco offers discounts on £1,350 cases of wine in social selling push
Tesco offers discounts on £1,350 cases of wine in social selling push
by Ben Bold
10 December 2014, 11:04AM
Tesco has launched a social selling campaign aimed at wine connoisseurs in a partnership with 'co-buying' service Buyapowa to promote its premium own-label wines.
Save the Children appoints SapientNitro for digital transformation
Save the Children appoints SapientNitro for digital transformation
by Kate Magee
10 December 2014, 11:35AM
Save The Children has hired SapientNitro for a major digital transformation project.

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Auto Trader social campaign recreates users' cars in Lego
Auto Trader social campaign recreates users' cars in Lego
by Ben Bold
09 December 2014, 03:11PM
Whether you're a petrolhead Jeremy Clarkson-wannabe with a souped-up BMW, or a Sunday-driver septuagenarian with a penchant for beige panelling, or somewhere in-between, you have the chance to have your vehicular pride and joy recreated in Lego and s...
Peugeot shows off tech innovations in interactive trailer for 108
Peugeot shows off tech innovations in interactive trailer for 108
by Ben Bold
10 December 2014, 09:32AM
An interactive trailer featuring a soundtrack by Swedish singer-songwriter Lykke Li allows viewers to interrupt proceedings via clickable on-screen tags and view in detail some of the features on Peugeot's new 108 model.
Pepsi Max shocks passers-by with dinosaur projections
Pepsi Max shocks passers-by with dinosaur projections
by Gurjit Degun
10 December 2014, 09:06AM
Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.
Techy Christmas: how brands are innovating for consumer attention
Techy Christmas: how brands are innovating for consumer attention
by Shona Ghosh
10 December 2014, 08:00AM
Brands are looking to digital innovations, such as Google Cardboard, to tie their Christmas marketing in with a meaningful shopping experience as competition intensifies for consumer attention.
Expedia wants Christmas selfies for winter breaks campaign
Expedia wants Christmas selfies for winter breaks campaign
by Shona Ghosh
09 December 2014, 02:55PM
Expedia has launched a Europe-wide social media campaign, asking customers to share their festive snaps from home or abroad.
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