Top 10 marketing moments of 2014 + Starbucks, Diageo and Tesco

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Marketing Daily , 02nd December 2014

Top 10 marketing moments of 2014 Tesco management shake-up hands top marketing job to Robin Terrell Why 2015's 'digital general election' will be fascinating for marketers Samsung's top marketer could take fall for weak mobile sales Diageo partners with Guardian Labs to trial real-time branded content Honda's Twitter account gets 'hacked' by Skeletor Starbucks and Asda drive Christmas footfall with location-based mobile ads Helen Edwards: Choose humanity over greed for your brand Ted Baker lets people choose their own festive adventure on Instagram First Direct's 'Little Frill' ad is a little bit of a yawn Bonin Bough: Innovator Roisin Donnelly: Mentor JOBS BOARD Senior Account Manager , Impact Marketing£28k to £30k plus bonus , London (Greater) Shoreditch/Dalston Marketing Manager , Ibiza RocksSalary: £30K-34K DOE , Based in London head office Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater) Senior Account Director , The Great & The Good£55,000 - £60,000 per annum , London

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