Monday 8 December 2014

Digital AM - ZenithOptimedia downgrades global ad forecast, plus Sony PlayStation; eBay; Viral Review; Cancer Research UK

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ZenithOptimedia downgrades global ad forecast
ZenithOptimedia downgrades global ad forecast
by Kate Magee
08 December 2014, 10:40AM
ZenithOptimedia has downgraded its global ad forecast by 0.4 per cent, citing decline in advertiser confidence related to the conflict in Ukraine and the weak Eurozone.
Sony PlayStation Store shuts down after hack attack
Sony PlayStation Store shuts down after hack attack
by Ben Bold
08 December 2014, 09:18AM
Sony's PlayStation Store has been shut down following an attack by hackers, with a group called Lizard Squad taking credit for the "denial of service" offensive.
EBay unveils online Christmas ad
EBay unveils online Christmas ad
by Gurjit Degun
08 December 2014, 09:44AM
EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

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Viral review: Skeletor and He-Man unite for humorous hit for Honda
Viral review: Skeletor and He-Man unite for humorous hit for Honda
by Be On
08 December 2014, 10:45AM
Social video experts Be On review the latest viral from Honda
Cancer Research UK's first-ever crowdfunding campaign aims for £190,000 in donations
Cancer Research UK's first-ever crowdfunding campaign aims for £190,000 in donations
by Ben Bold
08 December 2014, 09:52AM
Cancer Research UK has embarked on its first-ever crowdfunding campaign, aimed at raising £190,000 to fund three life-saving research projects that fall outside its core funding remit.
Starbucks sees $30bn future in premium coffee stores and digital
Starbucks sees $30bn future in premium coffee stores and digital
by Shona Ghosh
05 December 2014, 11:38AM
Starbucks has outlined a five-year plan to boost annual sales to $30bn over the next five years, with mobile commerce and a new premium brand, Starbucks Reserve as key linchpins for its growth.
Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video
Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video
by Gurjit Degun
05 December 2014, 11:59AM
Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.
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