marketing your business online: Media AM - WPP, Mail Advertising, MediaCom, Lindsay Wiles, Technics

Thursday 18 December 2014

Media AM - WPP, Mail Advertising, MediaCom, Lindsay Wiles, Technics

Media AM Bulletin


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18th December 2014

WPP lines up Roberto Quarta as chairman

WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

Northern & Shell parts company with commercial director Jason Mawer

Jason Mawer is believed to have left his role as commercial director of Northern & shell after just three months.

My Media Week: Lindsay Wiles

This week, Lindsay Wiles, strategic sales director, The Weather Channel, forecasts creative opportunities whatever the conditions.

Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

Timeline: BT Cellnet, Orange and One2One's path to BT EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate and marketing shenanigans that have characterised the UK's mobile market.

Richard Dunmall: Four media trends that will shape 2015

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media.

Will Hayward: 'Why 2014 was such a significant year for Buzzfeed'

In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward.

Stuart Taylor: '2015 will be the year of context for OOH'

As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK.

Death of the demographic

Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.

What 'Black Eye Friday' reminds us about newsbrands

As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks.

Clients need trusted partners to help navigate content marketing

Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit.

Fraud is a dirty word, but it validates programmatic

Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu.

Why the media industry is still a gentleman's club

Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena.