Barclays is undergoing a digital evolution, says interactive marketing director + Barclay's, McDonald's and Thomas Cook

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Marketing Daily , 11th December 2014

Barclays is undergoing a digital evolution, says interactive marketing director McDonald's serves up 22 million books for kids Thomas Cook simplifies luxury offering with Signature relaunch Businesses must embrace disruption to exploit the potential of digital Top 10 big digital screw-ups by marketers Ocado posts fourth quarter sales boost BrandMAX: How Audi has shed analogue for digital Premier Foods row: Is 2014 the year of bad practice? Online platform lets brands create Kevin Bacon-fronted video ads for free Sam Bompas' creative pick of 2014: Guinness Sapeurs Watch: Samsung fools a falcon in latest Galaxy Tab S spot This week's top Vines: Festive Rolls-Royce, Nordstrom and Old Navy JOBS BOARD Marketing Manager , Fidelity Worldwide InvestmentDependent on Experience , Surrey Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater) ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) Senior Account Director , The Great & The Good£55,000 - £60,000 per annum , London

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