| Marketing needs to reconnect with the digital opportunity | | Matt Holt | | 11 December 2014, 10:01AM |  The 'D' word. At its mention, do your eyes light up or do you recoil?
Certainly no one can argue with the potential value of digital. It has transformed businesses – companies that 'go digital' are two to four times more valuable to investors than those that don't(1). It has transformed countries – in the past five years the internet has accounted for 21% of GDP growth in mature markets (2).
| | | | The power of the messenger | | Jo Arden | | 11 December 2014, 9:51AM |  The recent merging of Reebok and Fight for Peace last week brought home how important it is that causes and brands alike choose the right messenger.
Doubtless the partnerships has benefits on both sides but it is the power of Rebook to elevate the Fight for Peace mission, and gain traction with the audience it seeks to support that is of most interest.
| | | | | | | Why are brands like IBM so bad at B2B marketing? | | Chris J Reed | | 10 December 2014, 11:25PM |  I recently chaired a B2B Marketing conference in Kl and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.
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