Sunday, 7 December 2014

Some of this week's most read features and opinions

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Creative v media agencies is beginning to get ugly
by Claire Beale,
04 December 2014, 08:00AM
Creative v media agencies is beginning to get ugly
'Charm, charisma and arrogance in a single package'
04 December 2014, 08:00AM
'Charm, charisma and arrogance in a single package'
Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent.
YouTube to Ukip: adland's take on 2014
by Staff,
04 December 2014, 08:00AM
YouTube to Ukip: adland's take on 2014
We asked eight agency chiefs to reflect on the highlights, low points and central themes that dominated this year.
Maxus' Pattison takes on transatlantic challenge
04 December 2014, 08:00AM
Maxus' Pattison takes on transatlantic challenge
Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe.
Do clients want agency content teams?
04 December 2014, 08:00AM
Do clients want agency content teams?
Only one thing is certain in 2015: Hazlitt will be missed
by Arif Durrani,
04 December 2014, 08:00AM
Only one thing is certain in 2015: Hazlitt will be missed
Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.
'You have to be single-minded'
04 December 2014, 08:00AM
'You have to be single-minded'
Alexandra Taylor is the first woman to win the D&AD President's Award. Laura Jordan Bambach asks the trailblazing art director for advice for young creatives.
Should content be funded from above-the-line ad budgets?
by Arif Durrani,
04 December 2014, 08:00AM
Should content be funded from above-the-line ad budgets?
The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.
History of Advertising No 116: Susan Wojcicki's garage
04 December 2014, 08:00AM
History of Advertising No 116: Susan Wojcicki's garage
Familiarise yourself with the modern British family
04 December 2014, 08:00AM
Familiarise yourself with the modern British family
The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.
Love and laugh
by Sue Unerman,
04 December 2014, 08:00AM
Love and laugh
The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He'd reported that he'd...
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